Prudentialakbay 2008
  From Blue Ocean to a Bright Pearl Year
 
The Blue Ocean strategy - Inspired corporate campaign in 2007 successfully projected Prudentialife charting new waters, challenges and opportunities.

In keeping with Prudentialife’s Integrated Marketing Communications (IMC) discipline, the valuable PEARL will be used as an advertising handle with THE LUSTER OF LIFE tagline to celebrate our 30th founding anniversary.

Prudentialife Market Resources Corporation (PMRC) President Bienvenido S. Policarpio said that “the Pearl is a symbol of the company’s 30 years of hard work and commitment to its planholders and stakeholders. It is apt to celebrate the stability and trust the company has earned in a special way”.

In 2008, the synergy between Prudentialife Plans, Inc. (PLPI) and PMRC will be pursued under the marketing strategies of the company.

“Our marketing efforts during our Pearl Year will showcase our core values of Nobility, Excellence and Commitment to serve; at the same time underscore the brightness and the benefits of life, the positive things we can achieve through Prudentialife’s brands and services,” Policarpio added.

With the Blue Ocean Strategy in place, PLPI and PMRC are more confident to navigate its course into the light with – “THE LUSTER OF LIFE!”
  The Luster of Life
 
Prudentialife’s 30th anniversary in 2008 highlights the “PEARL”. In ancient times, the “Pearl” was the most valuable jewel, a symbol of wealth, status and religious belief like in the biblical parable “A Pearl of Great Value”.
The “Pearl” has a unique luster which suggests brilliance, resplendence, distinction, integrity and nobility . Thus, Prudentialife has adopted the new year’s corporate theme - “The Luster of Life” to project the brightness and benefits of life that Prudentialife offers. The “Pearl” reinforces the trust and quality service of Prudentialife’s brands: memorialization, healthcare, financials, real estate, non-life insurance and travel and leisure.
Prudentialife - A Pearl of Great Value!
Pearlakbay Anibersaryo Promo: Drive Your Way to Lakbay Winners
Congratulations to ArM Ma. Katherine L. Nubla for winning the brand new Toyota Avanza in the recently concluded Drive Your Way to Lakbay promo.
ArM Nubla also won a Hongkong Trip for two, along with AM Rafael B. Napilot and SC Joycelyn C. Hammerling. SC Ma. Zoraida P. Gutierrez, SC Rosita T. Lo and ArM Carole Yu won Compaq Laptop with bag while ArM Olivia Y. Chua, ArM Wilma R. Herbolario, ArM Miriam M. Hipolito, AM Victorio C. Marasigan and SC Manuel R. Obrero won Philips DVD Player.
Click Here to View the Complete List of Winners
News Briefs
Double Production Credit for Wealth Multiplier Plans Extended Until November 30, 2008
Sell Wealth Multiplier Pension Plans and get double production credit for your NSC!!! This shall apply to plans sold from May 23 to November 30, 2008. Hurry. Sell Wealth Multiplier plans now!
Reinstatement Bonus Promo from August 01, 2008 to January 06, 2009
The Reinstatement Bonus Promo gives all eligible Sales Associates an incentive for their effort to reinstate lapsed plans for a specific period. It gives them a chance to earn 3% of the Total Regular Installments in arrears paid for from August 1, 2008 to January 6, 2009. Reinstate those lapsed plans now and take advantage of this exciting new promo!
 
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