| The Blue Ocean strategy - Inspired corporate campaign in 2007 successfully projected Prudentialife charting new waters, challenges and opportunities.
In keeping with Prudentialife’s Integrated Marketing Communications (IMC) discipline, the valuable PEARL will be used as an advertising handle with THE LUSTER OF LIFE tagline to celebrate our 30th founding anniversary.
Prudentialife Market Resources Corporation (PMRC) President Bienvenido S. Policarpio said that “the Pearl is a symbol of the company’s 30 years of hard work and commitment to its planholders and stakeholders. It is apt to celebrate the stability and trust the company has earned in a special way”.
In 2008, the synergy between Prudentialife Plans, Inc. (PLPI) and PMRC will be pursued under the marketing strategies of the company.
“Our marketing efforts during our Pearl Year will showcase our core values of Nobility, Excellence and Commitment to serve; at the same time underscore the brightness and the benefits of life, the positive things we can achieve through Prudentialife’s brands and services,” Policarpio added.
With the Blue Ocean Strategy in place, PLPI and PMRC are more confident to navigate its course into the light with – “THE LUSTER OF LIFE!”
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