PMRC - Prudentialife Market Resources Corporation

Prudentialakbay 2008

From Blue Ocean to a Bright Pearl Year

The Blue Ocean strategy - Inspired corporate campaign in 2007 successfully projected Prudentialife charting new waters, challenges and opportunities.

In keeping with Prudentialife’s Integrated Marketing Communications (IMC) discipline, the valuable PEARL will be used as an advertising handle with THE LUSTER OF LIFE tagline to celebrate our 30th founding anniversary.

Prudentialife Market Resources Corporation (PMRC) President Bienvenido S. Policarpio said that “the Pearl is a symbol of the company’s 30 years of hard work and commitment to its planholders and stakeholders. It is apt to celebrate the stability and trust the company has earned in a special way”.

In 2008, the synergy between Prudentialife Plans, Inc. (PLPI) and PMRC will be pursued under the marketing strategies of the company.

“Our marketing efforts during our Pearl Year will showcase our core values of Nobility, Excellence and Commitment to serve; at the same time underscore the brightness and the benefits of life, the positive things we can achieve through Prudentialife’s brands and services,” Policarpio added.

With the Blue Ocean Strategy in place, PLPI and PMRC are more confident to navigate its course into the light with – “THE LUSTER OF LIFE!”

The Luster of Life

Prudentialife’s 30th anniversary in 2008 highlights the “PEARL”. In ancient times, the “Pearl” was the most valuable jewel, a symbol of wealth, status and religious belief like in the biblical parable “A Pearl of Great Value”.

The “Pearl” has a unique luster which suggests brilliance, resplendence, distinction, integrity and nobility . Thus, Prudentialife has adopted the new year’s corporate theme - “The Luster of Life” to project the brightness and benefits of life that Prudentialife offers. The “Pearl” reinforces the trust and quality service of Prudentialife’s brands: memorialization, healthcare, financials, real estate, non-life insurance and travel and leisure.

Prudentialife - A Pearl of Great Value!

Pearlakbay Anibersaryo Promo: Drive Your Way to Lakbay Winners

Congratulations to ArM Ma. Katherine L. Nubla for winning the brand new Toyota Avanza in the recently concluded Drive Your Way to Lakbay promo.

ArM Nubla also won a Hongkong Trip for two, along with AM Rafael B. Napilot and SC Joycelyn C. Hammerling. SC Ma. Zoraida P. Gutierrez, SC Rosita T. Lo and ArM Carole Yu won Compaq Laptop with bag while ArM Olivia Y. Chua, ArM Wilma R. Herbolario, ArM Miriam M. Hipolito, AM Victorio C. Marasigan and SC Manuel R. Obrero won Philips DVD Player.

Click Here to View the Complete List of Winners

News Briefs

RMs/DSMs Conference on June 26 to 27, 2008
There will be a Regional Manager / Division Sales Manager Conference this June 26 to 27, 2008 from 9:00 a.m. to 5:00 p.m. at the 8th Floor. of Citi Motors Bldg. Pasong Tamo, Makati City.

Double Production Credit for Wealth Multiplier Plans Sold from May 23 to August 30, 2008
Sell Wealth Multiplier Pension Plan and get double production credit for your NSC!!! This shall apply to plans sold from May 23 to August 30, 2008. Hurry. Sell Wealth Multiplier plans now!

Special Reinstatement Drive from May 01 to July 31, 2008
Encourage your planholders with plans sold from January 1, 2007 to March 31, 2008 to reinstate their plans now! That's 100% waived penalty charges and reinstatement fee for said plans with the ongoing Special Reinstatement Drive. Other lapsed plans sold outside the period coverd will enjoy waived reinstatement fees. The Special Reinstatement Drive is from May 1 to July 31, 2008. Hurry! Get in touch with your planholder now!