Creating Blue Oceans Together Since 1978, Prudentialife has served the needs of Filipinos and remained steadfast, strong and stable despite many challenges. Today, the company enters the Blue Oceans of new market opportunities through a solid partnership between Prudentialife Plans, Inc. (PLPI) and Prudentialife Market Resources Corporation (PMRC). Through the Blue Ocean Strategy, an innovative marketing approach which aims to reach new and untapped markets. PLPI as service provider and PMRC as a marketing company, continue to recreate and expand. Together they discover new ways of doing business through a revitalized organization, product innovation, and by being highly responsive to the markets they serve. “ We have weathered stormy seas which have strengthened and made us prepare for every turn in our voyage. Our success was a result of prudent management, a well-trained hardworking and dedicated marketing force and innovative products that yield the best value for our Planholders.” Jose Alberto T. Alba President Prudentialife Group “Today, our partnership with Prudentialife is as solid as ever. We are committed to provide products that will continuously improve the quality of life of more Filipino families. The thousands of dedicated members of our unified marketing force are ready to face the challenges and enter the blue oceans of market opportunities. We are optimistic that our journey will be smooth sailing towards a bright future.” Bienvenido S. Policarpio President, Prudentialife Market Resources Corporation