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Prudentialife
developed
the company’s
Branding
Synergy
Wheel which
shows the
five business
lines of
the Prudentialife
Group (Memorialization,
Healthcare,
Financial
Services,
Real-Estate,
and Travel
& Leisure).
Each business
line has
a corresponding
brand or
product
name (Integra
TFM, Prudentialife
Care, Optima
Fund, Prudentialand,
and Prudentialifestyle).
These business
brands translate
into consumer
perceptions
of peace
of mind,
security,
and happiness.
At the center
of the wheel
is the corporate
brand –
Prudentialife
with the
“Madonna
and Child”
symbol of
caring and
sharing.
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Prudentialife
Group has five brands
forming a synergy,
that offers different
products and services.
The synergy of these
products and services
is ultimately geared
in building the
Good Life.
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Memorialization
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Ensures
the synergy of the
three businesses
– Life Plan, Mortuaries,
and Memorial Parks.
Integra TFM stands
for Integrated Traditional
plans, Flexi plans,
and memorial-related
products and services. |
Health
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Provides comprehensive healthcare services
with medical savings
benefits to individual
and corporate customers. |
Financial
Services
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Optimizes your investments through
Mutual Funds and
Unit Investment
Trust Funds, Pension
plan, Securities,
and Non-Life Insurance. |
Real
Estate
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Undertakes property development, management,
marketing and other
real estate partnerships. |
Travel
and Leisure
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Develops properties with the Prudentialife
affiliate-Akean
Resorts Corporation,
owner of a 430-hectare
property in Nabas,
Aklan, close to
Boracay Island,
backed by a full-service
travel agency. |
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